Case study

How BOIPA ensured
the success of JYSK’s
Irish launch

JYSK Group is a furniture brand selling household goods such as beds, mattresses, dining tables, bathroom accessories and soft furnishings. The group has over 2,800 stores worldwide and boasts an annual turnover of €3.58 billion.

In 2019, JYSK launched its first branches in the Republic of Ireland, in Naas, Portlaois, Navan and Drogheda. A further 16 stores are set to open in the next 2-3 years, bringing JYSK’s tally of Irish locations up to 20. The brand’s rapid expansion is expected to create more than 200 jobs across the country.

Ahead of the initial store openings, JYSK’s Irish team faced the challenge of meeting high public interest with smooth service from day #1. We spoke to JYSK Group’s Financial Manager for the ROI and the UK, Kim Blackwell, and Slobodanka Subic, Store Manager at JYSK in Naas, to find out how BOI Payment Acceptance helped the brand accomplish a successful launch.


JYSK initially had a different payment acceptance provider in-line to facilitate electronic payments at the brand’s new Irish stores. BOIPA stepped in when a mistake by the initial provider almost left JYSK unable to take card payments on its first day of trading.

“On 2nd April 2019, we went live in our first store, in Naas,” says JYSK Financial Manager, Kim Blackwell.

“I’d originally decided we’d use a different payment acceptance provider, but that proved to be a very complex and lengthy process”

The original provider had inadvertently set up JYSK’s payment machines incorrectly which added to complications and Blackwell found herself needing to engage with an alternative provider in a short space of time.

JYSK banks with BOI in the Republic of Ireland, and Blackwell’s good relationship with her bank manager here led her to engage BOIPA to facilitate electronic payments in time for the Naas store’s grand opening.

“Thankfully BOIPA were able to help us out with very short notice”

The main driver for switching to BOI Payment Acceptance was the need to rapidly implement electronic payments, in time for JYSK’s Irish launch.

JYSK needed their payment acceptance provider to deliver:

  • Quick, smooth setup
  • Good communication
  • A simple-to-use solution for staff and customers

“You just want a smooth, instant setup if you’re opening a new store, and a good standard of communication. The payment provider needs to understand our setup because we duplicate this in every store. Ideally, there should be no day-to-day issues, other than the time it takes to set up new machines.” – Kim Blackwell, Financial Manager, JYSK Group


“It was very, very easy to get started with BOIPA”

After hearing from Kim Blackwell, the BOIPA team quickly set to work on JYSK’s account. Card machines were delivered to each of the brand’s four new stores, configured with the correct currency.

“BOIPA came in and saved the day by providing terminals for our Naas store at very short notice,” says Blackwell, who reports there were no problems with electronic payments on opening day, or at any point in the months prior to this interview.

Blackwell has also been impressed with BOIPA’s response to queries surrounding card machine deliveries and training.

“I find that if I’ve got questions, I can get hold of our account manager really quickly and get answers in minutes,” she says.

“Customer numbers were enormous in our first opening, and thankfully our card payment facility went very smooth so there were no hiccups throughout our busiest periods.” – Kim Blackwell


JYSK required fast implementation of payment acceptance after its previous provider made a critical setup error in the lead-up to the furniture brand’s Irish launch.

According to JYSK’s team, not only did BOIPA set up electronic payments in time for opening day; it has also provided an efficient system and excellent customer support for the longer term.

“The quicker and smoother payments are, the easier it is for me as financial manager,” says JYSK’s Kim Blackwell.

“The fact payment acceptance with BOIPA was so easy to set up was a godsend.”

“I’d definitely recommend BOIPA for the ease of working with them. They’re easy to contact, and they’re quick. Often when you want these sort of things done it’s a case of do-it-later, but BOIPA managed to get my request in place really quickly.” – Kim Blackwell

Why choose BOIPA?

Transparent pricing

We are the only provider in the market that does not charge hidden fees - No auth fees, no minimum monthly charges, no PCI and set up fees

Next working day settlement

Funds are settled directly into your account the next working day, no matter who you bank with

Exceptional service

Our eCommerce support team will ensure a quick and seamless set up. Our Irish based call centre is there should you need help along the way